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First shop on Myntgatan in Old Town, Stockholm. Shop signs painted by famous swedish painter Carl Larsson. Unfortunately non of these signs have been saved.
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Intererior from first shop. Founders Gutaf and Elise Lundgren in foreground.
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Lundgrens ad from a fishing magazine 1932 with some of Lundgrens sportsfishing production range.
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Lundgrens fykes shown on exhibition in Stockholm archipelago in early nineteen hundreds.
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Picture from exhibition in the early fifties.
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Famous "Fishing Boy" from Stockholm Fair in 1897. Now to be seen in Lundgrens shop window in Old Town, Stockholm.

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HISTORY
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Lundgrens over 100 year old logotype.
Gustaf Lundgren
Elise Lundgren
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Lundgrens Fiskredskap AB was founded by former Leidesdorf employees Gustaf and Elise Lundgren in 1892. Since Leidesdorf was manufacturing and selling sportsfishing equipment, Lundgrens decided to produce and sell different equipment for professional fishing like nets, fykes and traps and soon built a reputation for top quality and functionality. This has been the trademark for Lundgrens ever since.

On Stockholm Fair in Stockholm 1897, Lundgrens presented their production range with a big exhibition booth.The interior of the booth is now stored in Nordiska Museet in Stockholm. However the sculpture "Fiskarpojken" from exhibition can be seen today in one of the shops windows.

After Leidesdorf´s move to Stockholm city in year 1900, Lundgrens moved to present address and this means that they celebrated 100 years on Storkyrkobrinken year 2000. Together with this move, the manufacturing and selling of sports fishing equipment also started, and the reputation for quality quickly grew in this area as well.

To the sadness of many swedish fishermen, the production of sports fishing equipment ceased sometimes in the fifties due to too hard competition from massproduced equipment from importers as well as domestic manufacturers like ABU, to mention one. This ment that favourites like "Lundgrens Specialdrag" and "Plåtwobblern" disapeared from the market.

During this period the biological and environmental research began, and this ment that Lundgrens, as beeing one of the foremost net manufacturers, began to develop different survey nets in cooperation with universities and research centers around the world. Survey nets are today one of the foundations of Lundgrens production range and nets from Lundgrens are famous for quality and functionality around the world..

Despite the cease of production of sports fishing equipment, Lundgrens tackle shop´s sports fishing department has grown, especially over the last decades, and Lundgrens are today one of Sweden´s leading sports fishing suppliers with what is probably the largest range of different baits found in Scandinavia.

At Lundgrens you will find different equipment you won´t find anywhere else in Sweden, and trademark is still best possible service and quality to best possible price..

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